Bill gates said steve jobs caught microsoft 'flat

Microsoft co-founder Bill Gates was caught off guard with the launch và structure of Apple"s iTunes Store in 2003, with Apple co-founder Steve Jobs once again putting Gates in catch-up mode, according to an internal gmail that surfaced this week.


Dug up by Internal Tech Emails and posted lớn Twitter, Gates" correspondence was made public in the Comes v. Microsoft class action lawsuit from 2000.

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In the letter to Microsoft executives, Gates vented about Apple"s — more specifically Jobs" — ability khổng lồ beat the industry in obtaining beneficial licensing deals for the then-new iTunes Store.


"Steve sầu Jobs<"> ability to focus in on a few things that count, get people who get user interface right and market things as revolutionary are amazing things," Gates wrote. "This time somehow he has applied his talents in getting a better licensing khuyễn mãi giảm giá than anyone else has gotten for music."


At the time, Microsoft was working lớn field its own music distribution service through limited partnerships and joint ventures.


As Gates notes, no one, including music companies, had nailed a user-friendly digital purchasing experience. Apple was primed to lớn lead the segment with its iTunes và iPod.


"This is very strange to lớn me. The music companies<"> own operations offer a service that is truly unfriendly lớn the user and has been reviewed that way consistently. Somehow they decide lớn give sầu Apple the ability lớn vày something pretty good," Gates wrote.


Apple"s iTunes library was already a mainstay for digital music enthusiasts, with an intuitive user interface and clever features like automatically generated trachồng listings for ripped CDs, sound processing and nội dung sharing. Adding a storefront to the software was in many ways the next logical step.


Gates in the tin nhắn expresses a sense of urgency for Microsoft khổng lồ create its own music distribution sản phẩm now that its — at the time — much smaller competitor had a winning solution.


"Now that Jobs has done it we need khổng lồ move fast to lớn get something where the UI and Rights are as good," Gates wrote. "I am not sure whether we should bởi vì this through one of these JVs or not. I am not sure what the problems are. However I think we need some plan to prove sầu that even though Jobs has us a bit flat footed again we move quiông xã & both match & vì stuff better."


Microsoft ultimately launched MSN Music in 2004. The service shuttered in 2008 to lớn make way for the ill-fated Zune Marketplace & other similarly abysmal content delivery products.


Interestingly, it appears that Microsoft was at one point considering a subscription service rather than the nội dung licensing scheme adopted by iTunes.


"With the subscription who can promise you that the cool new stuff you want (or old stuff) will be there?" Gates asked.


After more than a decade of dominating digital music sales, Apple introduced its own subscription service in Apple Music khổng lồ follow a market that had largely transitioned khổng lồ streaming.


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cornchip

said about 2 months ago

So predictable. One couldnt’ve sầu written a better script if they’d tried.


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mpantone

said about 2 months ago

It wasn"t predictable. That"s why Microsoft was caught flat footed. Remember that Apple"s market valuation was decidedly small compared lớn Microsoft, really a David vs. Goliath situation at the time.Time và time again Jobs surprised. The iPod itself was widely doubted when it debuted (2002 I think); just vì chưng an Internet tìm kiếm for "cmdrtaco ipod" lớn see what a popular technologist thought.Apple stunned again with the iPhone in 2007 & many predicted failure due to lớn the laông xã of a physical keyboard. Remember that the RIM BlackBerry was the điện thoại thông minh gold standard at the time and Windows Smartphone phones were still a significant player.Apple again caught the industry off guard when it released its own silicon in the form of the A-series SoCs & a few years later left the entire semiconductor industry speechless when the A-series jumped khổng lồ 64-bit architecture, years before it was expected khổng lồ show up in a mainstream hàng hóa.Apple crushed it again with the iPad tablet và then killed it with Apple Watch, the latter despite long-standing rumors that Apple had been testing "wearables" on its corporate campus for years. Rethành viên that each time, Apple was not first to market MP3 players, online media stores, smartphones, tablets, smartwatches, custom ARM silinhỏ.About the only thing predictable from Apple in the past five years was the Apple Silicon Mac. Savvy industry watchers presumed that Apple had been running macOS on prototype ARM-powered Macs in their labs for years, maybe as early as that first 64-bit A7 SoC. There were hints all along: the deprecation of OpenGL, the kết thúc of support for 32-bit apps. The inclusion of specialized chips lượt thích the T2 Security Chip which was clearly an interyên solution to lớn be paired with Hãng sản xuất Intel CPUs until Apple could ship their own SoC with that functionality built in.One can see where this is headed for the Macs. macOS Monterey is leveraging the Neural Engine in the M1 SoC, the machine learning silinhỏ. My guess is that the M2 & future designs will vastly improve sầu on the Neural Engine"s capabilities which will take on tasks that it is better suited for than the CPU cores: image recognition, text recognition, voice recognition, signal processing (both audio và video). As mentioned in the WWDC keynote, more machine learning tasks will be handled on device rather than being sent to lớn Apple"s servers.Nvidia"s GeForce RTX GPUs vì chưng audio & Clip processing with their Tensor cores (machine learning); if you have sầu an GeForce đôi mươi or 30 series graphics card, you can use the Nvidia Broadcast software lớn clean up audiocasting và videocasting.

Xem thêm: Cách Nấu Thịt Kho Trứng Cút Ngon Đậm Đà Đưa Cơm Đơn Giản Tại Nhà


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blastdoor

said about 2 months ago

I really appreciate the sincerity of bill’s emails. It’s nice to lớn see the genuine appreciation of a competitor’s capabilities.


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danox

said about 2 months ago

Apple’s experience over the years (Motorola, IBM, Intel) taught it, if you want something done you are going to need, to roll up your selves and vì it yourself, next up modems (Qualcomilimet Sushi).


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fastasleep

said about 2 months ago

I"m sure there"s a Ballmer quote somewhere along the lines of: "What? An online store where you can just buy any tuy nhiên you want for 99 cents? Haha yeah right, like that"d work!"


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